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Ashley Katz - Serenity Realty Group Inc
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Selling Process

Getting your home on the market is a big step—and we’re here to make the journey smooth, stress-free, and even a little fun! From listing to closing, we’ll guide you through every stage with expert advice, smart strategies, and plenty of support. Whether it’s your first time selling or you’ve done it before, we’ll help you navigate the process with confidence and clarity. Let’s get started and turn that “For Sale” sign into a “Sold” celebration!

Marketing Plan


Once your home is ready to hit the market, we’ll place a prominent “For Sale” sign and install a lockbox to make showings smooth and secure. Our professional photographer and videographer will capture stunning interior, exterior, and aerial shots to showcase your home at its best. Your listing will be added to the Flagler County MLS with up to 30 high-quality photos and a custom-written description tailored to attract the right buyers. You’ll receive a copy of the listing for review.

We’ll create a marketing packet for open houses and brokers, and your home will appear in Google searches, on our premier website, and on top real estate platforms like Zillow, Realtor.com, and Trulia. A dedicated property website will also be built just for your listing.

We’ll host a broker open house and as many public open houses as you’d like over the next 60 days, coordinating everything with you. Feedback from showings will be gathered and shared, and you’ll be contacted regularly to discuss insights from agents and buyers.

An e-flyer will be sent to local realty offices, and all leads will be qualified and tracked. You’ll receive copies of all ads, weekly updates on website traffic, and a service report summarizing activity. We’ll also follow up with agents who’ve shown your home to get updates and feedback. Finally, we’ll meet monthly to review marketing and pricing strategies to keep your listing competitive and compelling.

Negotiation The Contract


Before accepting an offer, I’ll verify the buyer’s financial qualifications by working with their lender and reviewing supporting documents. We’ll go over the contract together to ensure you understand your obligations and decide whether a counteroffer is needed. I’ll explain all contingencies and release clauses, so you’re protected from unexpected repair costs or liabilities. We’ll also review inspection reports—like pest and structural evaluations—and discuss your responsibilities for maintaining the property during the sale process. Finally, I’ll provide a clear estimate of your net proceeds based on the specific offer, so you know exactly where you stand.

Manageing & Closing Escrow


I’ll stay on top of the buyer’s loan progress and coordinate the payoff of your current mortgage, if needed. I’ll also manage the appraisal process and stay in close contact with the buyer’s agent to keep everything moving smoothly. All contingency deadlines will be tracked and discussed with you, and I’ll help resolve any issues that come up along the way. Once we close, I’ll make sure you receive your check and settlement documents without delay.

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ADDRESS

Serenity Realty Group Inc

10 Cypress Point Pkwy, Unit 110,
Palm Coast, FL 32164

386-221-2255
386-264-3111
ashley@serenityrg.com

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